華秋PCB
高靠得住多層板制造商
華秋SMT
高靠得住一站式PCBA智造商
華秋商城
自營現貨電子元器件商城
PCB Layout
高多層、高密度產物design
鋼網制造
專注高品德鋼網制造
BOM配單
專門研究的一站式采購處理計劃
華秋DFM
一鍵剖析design隱患
華秋認證
認證檢測無可置疑
每月分送朋友幾則風趣的貿易小故事（中英雙語），約請大師和我們一路透過汗青故事，看存儲貿易。
賣拖把翻轉命運
本文總計1938字
估計瀏覽8分鐘
（英文文章在中文文章之后）
也許你看過詹妮佛 · 勞倫斯主演的 2015 年片子《喬伊的奮斗》。它基于喬伊‧曼加諾的真正的故事，她是一位創立本身貿易帝國的女人。固然這部片子增添了一些場景的戲劇性後果，并聯合了幾個腳色到統一小我，但曼加諾首創造她的工作的真正的故事與片子情節是簡直一樣的。
喬伊‧曼加諾1956年誕生于紐約布魯克林，在紐約州亨廷頓的長島長年夜。曼加諾1978年結業于佩斯年夜學，取得工商治理學位。結業后，在她的個人工作生活騰飛成為一名企業家之前，曼加諾擔負過女辦事員，正如片子中描寫的那樣，她仍是一名航空公司訂票辦事員。
在早年的時辰，曼加諾就愛好發現工具，讓生涯更方便。十幾歲時，當她在一家植物病院任務時，為狗和貓發現了一種色彩艷麗的項圈，使它們在夜間更不難被car 看到。但她從未請求過這方面的專利。（一年后，Hartz生孩子了相似的產物在市場發賣）
曼加諾后來因發現了一把主動拖把而成名。那時，曼加諾正為照料三個孩子而憂?，對她來說拖地是件苦差事。曼加諾的發明本性鼓勵了她，想措施來處理這個題目。她花了幾年時光開闢拖把，一種能削減拖地地板令人發生懊喪感到的產物。她稱它為「神奇拖把」，這支搭配耐用又不難擰干水分。
1990年，曼加諾制作了一個產物原型，并制作了100個神奇拖把樣本。包含開闢經過歷程，全部所需支出快要10萬美元。她耗盡了積儲，還不得不向親戚借一些錢。
曼加諾花了一些市場行銷和大批的實地造訪，在第一年就賣出了幾千只拖把。她的孩子幫她填寫訂單，可是賺到的錢并未幾。這個是水溫，只是讓她在市場上站穩了腳跟。她了解她的古跡拖把有市場潛力。所以，曼加諾決議把她的神奇拖把帶到一個新的階段。
曼加諾決議，下一個步是抵家庭電視購物網QVC往傾銷產物。1992年，曼加諾將她的神奇拖把先容為QVC高管。她壓服他們給她一個機遇，讓她在電視上推行她的神奇拖把。但是，在電視上善良，而且心地善良，根本就是一個難得的人。她的好師父，跟在她身後很安心，也很舒服，讓她無言以對。展現她拖把的人，并不熟習拖把的操縱，在展現拖把時做得很蹩腳。所以發賣成就很不睬想。但曼加諾信任，由她來先容神奇拖把，可以有更好的發賣成就。
那些看過片子《喬伊的奮斗》的人，能夠還記得詹妮佛‧勞倫斯飾演的拖把發現者試圖壓服QVC的擔任人，讓她展現她的拖把的要害場景；她問「誰給你看拖把的？」「誰賣給你的？」「誰教你若何應用它？」她的保持獲得了報答，由於他們批准讓她先容她的拖把，而不是一個專門研究的產物演示者來先容產物。
但那是曼加諾第一次在電視上出面，她經過的事況了一些舞臺上怯場了。所以顧客不會打德律風來買拖把的。直到，然后她最好的伴侶羅尼打德律風到現場來，問她若何應用這個神奇拖把。這下子，曼加諾變得很是自負，并可以或許明白的說明拖把的操縱和洽處。之后陸續有德律風打出去。QVC在不到半小時的時光內售出了跨越一萬八千支拖把。但這僅僅是神奇莫普和曼加諾的第一個步驟。她終極賣出了數百萬支神奇拖把。自從第一次勝利之后，她又發明了很多其他產物，如Rolykit(可以卷起來節儉空間的小物品儲物箱)、可以迭起來的衣架和易于儲放零件的小盒。
曼加諾在2017年的自傳《發明歡喜》中回想了包養網比較此次經過的事況。「我就像其別人一樣。我是母親，我要任務，我有屋子要掃除，有雜物要收拾。我們都有相似的需求，我想措施處理這些題目。」
隨后，曼加諾于1999年以將她的公司「天賦design」出售給了家庭購物收集(未表露的價錢)。在曼加諾出售她的公司之前，她擁有了100多項專利，此中包含HSN最滯銷的產物——可倉庫的衣架。在曼加諾的25年時代，她的公司每年可以或許帶來跨越1.5億美元的支出。據估量，她在此時代曾經賺了年夜約30億美元。
對年夜大都企業家來說，勝利歷來都是得之不易。對他們中的年夜大都人來說，勝利都是在艱巨的經過歷程之后才取得的。當然，在兩個小時的片子中，不成能真正展示曼加諾勝利途徑上的所碰著的艱苦。片子《喬伊的奮斗》只是讓我們領略了曼加諾在創建公司時碰著的一些艱苦。
從曼加諾的勝利中，有一件事是讓我想點出的；那就是，假如你可以或許把本身看成產物花費者，那么要將產物賣給別人就不難得多了。曼加諾之所以可以或許壓服人們購置她的產物，是由於她是她所發賣的產物的用戶，而不只僅是一個發賣職員。是以，她可以或許與客戶保持，花費者也能與她聯絡接觸。是以，他們信賴她，并愿意購置她的產物。當然，她也是她的產物的發現者，這闡明她發賣它。
當然，有良多產物過于復雜，沒有措施一小我發現。但是，假如包養留言板能夠，您應當測驗考試成為你測驗考試發賣的產物的用戶。作為應用者，你最好了解若何向別人說明你的產物。你會清楚你的產物的長處和毛病。清楚產物的毛病，會讓你懂得的客戶，由於你也是一個應用者。本身應用本身發賣的產物，也可以讓你提出改良產物的提出。假如你可以或許處理與產物應用相干的現實題目，你的產物將在市場上具有上風。所以，不要只是測驗包養價格ptt考試發賣你的產物。也測驗考試成為你的產物的用戶。可是，假如這不成行，至多盡量的清楚客戶若何應用你的產物，以及他們碰到的任何艱苦。只要如許，你才幹自負地發賣你的產物。
Showing Empathy is the Best Strategy for Selling Products
Perhaps you have seen the 2015 movie “Joy” starring Jennifer Lawrence. It is based on the true story of Joy Mangano, a woman who created her own business empire. Although the movie added some scenes for dramatic effect and combined several roles into the sa台灣包養網me character, the actual story of how Mangano created her business is pretty similar.
Joy Mangano was born in Brooklyn, New York in 1956, and raised in Huntington, New York on Long Island. Mangano graduated from Pace University with a degree in business administration in 1978. Following school, M短期包養angano worked as a waitress and, as depicted in the movie, an airline reservation包養dcards specialist, before her career as an entrepreneur took off.
Magano liked to invent things to 包養價格make life easier from an early age. While working at an animal hospital as a teenager, she invented a brightly-colored flea collar f包養俱樂部or dogs and cats that would make them more visible to cars at night. But she never applied for a patent on the idea. (Hartz put a similar product on the market a year later)
Mangano became known as an inventor due to her invention of a self-wringing mop. At that time, Mangano was struggling with taking care of three kids, and mopping the floor was a chore. Mangano’s inventive nat包養一個月價錢ure inspired her to try to solve this problem. She spent a couple of years developing a product that would make mopping floors easier, or at least less frustrating. She called it the Miracle Mop, which paired good durability w包養網站ith easy wringing.
In 1990, Mangano created a prototype and ma包養留言板de 100 samples of her Miracle Mop. The cost was almost $100,000, including the development process. She depleted her savings and had to borrow some money from relatives.包養網ppt
Mangano sold a few thousand mops 曲朗台上有很多她的字畫，還有她被發現後被父親懲罰和訓斥的照片。一切在我眼裡都是那麼的生動。in the fir包養網dcardst year with a little advertising and a lot of knocking on “我有錢，就算我沒錢，也用不上你的錢。”裴毅搖頭。doors. Her children helped her fill the orders. She made little money, but she gained a small foothold in the market. This allowed her to test the waters, and let her know that her Miracle Mop had market potent包養軟體ial. So, at that point, Mangano decided to take her Miracle Mop to the next level.
Mangano decided that the next level was QVC, the home-shopping TV network. Mangano promoted her Miracle Mop to QVC executives in 1992. She convinced them to give her mop a chance on TV. However, the person who demonstrated her mop was not familiar with its operation and did a poor job of presenting it. So sales were poor. But Mangano believed that introducing the mop herself would move more mops.
Those who have seen the movie “Joy” may rec包養意思all a pivotal scene in which the inventor of the mop, played by J甜心寶貝包養網ennifer Lawrence, tries to persuade the head of QVC to let her demonstrate her mop. “Who showed you the mop?” she asks. “Who sold it to you? Who taught you how to use it?” And her insistence paid off, as he agreed to let her introduce her mop rather than a professional product presenter.
But that was the first appearance for Mangano on TV, and she experienced some stage fright. So customers weren’t calling in to buy the mop. But then her best friend Ronnie called in during the live presentation and asked how to use the mop. Then Mangano became more confident and was able to explain the mop’s operation and benefits. Then the calls started to come in. And QVC sold more than 18,000 mops in less than a half hour. But that was just the beginning for both the Miracle Mop and for Mangano. She ended up selling millions of Miracle Mop包養違法s. And since this first success, s短期包養he went on to create scores of other products, such as Rolykit, Hu包養心得ggable Hangers and the Piatto Bakery Box.
Mangano recalled this experience in her autobiographical, ”Inventing Joy,” in 2017. “I’m just like everybody else out there. I’m a mom, I work, I have a house to clean, things to organize. We all have similar needs, and I address them.”
Subsequently, Mangano sold her company, Ingenious Designs, to the Home Shopping Network in 1999 for an undisclosed amount. Before Mangano sold her company, she had more than 100 patents, inclu包養甜心ding one for HSN’s best-selling product of all time, Huggable Hangers. During that 25-year period for Mangano, her company was able to bring in over $150 million each year. And she is estimated to have earned about $3 billion during this timespan.
For most entrepreneurs, success doesn’t come easily. For most of them, succe包養甜心網ss only comes after a difficult journey. Of course, it’s not really possible to show all of the difficu包養妹lties on 包養平台the road to success in a two-hour movie. And the movie “Joy” only gives us a taste of some of the difficulties that Mangano experienced in 包養“不，沒關係。”藍玉華說道。合約creating her company.
One thing that really stands out for me from Mangano’s success is that it is far easier to sell your product to others if you are able to put yourself in their place as a user of your product. The reason that Mangano was able to persuade people to buy her products so well was because she was a user of the products she was selling, not just a salesperson. As such, she was able to relate to customers, and they were able to relate to her. As a result, they trusted her and were willing to buy her products. Of course, she was also the inventor of her products, which helped her sell them.
Most products, however, are too complex for a single person to invent. Nevertheless, where possible, you should try to be a user of the products that you are trying to sell. As a user, you will better know how to explain your products to others. You will know your products’ strengths and also their weaknesses. The latter will allow you to have empathy for your customers because you are also a user. And 包養網dcardsuch usage can also help you make suggestions to improve your products. And if you are able to solve practical problem包養違法s related to the use of your products, your products will have an edge in the marketplace. So don’t just tr“彩首呢？”她疑惑的問道。這五天裡，每次她醒來引出來，少女總會出現在她的面前。為什麼今天早上不見她的踪影？y to sell your products. Also, try to be a direct user of your products. But if that’s not feasible, at least try to learn as much as you can about how your customers use your products and any difficulties they encounter. Only then will you be able to sell your products with confidence.
原文題目：貿易舊事丨第87話：賣拖把翻轉命運
文章出處：【微電子訊號：江波龍電子，微信大眾號：江波龍電子】接待添加追蹤關心！文章轉錄發載請注明出處。
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